The video begins with Lamar rapping by himself in front of a red screen, but occasionally has the faces of other rappers, and controversial or deceased Black men photoshopped over his: Kanye West, Will Smith, Kobe Bryant, OJ Simpson, Jussie Smollett and finally Nipsey Hussle.
Mr. Morale & The Big Steppers, Lamar’s fifth studio album, follows his Pulitzer Prize and Grammy-winning project DAMN., which peaked at No. 1 on the Billboard 200 chart in 2017.
The Nipsey portion of the video features Kendrick spit the line “and Sam I be watching over you,” as he raps from the perspective of the late rapper, and throws out an apparent ode to his brother Samiel Asghedom, a.k.a. Blacc Sam.