How to find the right topics to include in your monthly content calendar?

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A Monthly content calendar will also be immensely helpful to provide an easy-to-digest rundown of your social media to the larger communications team or other parts of the organization and to help you manage resources when you know what content needs to be written and when. When you can need some guidance from a copy editor or planner, for instance, it is super useful to be able to prepare.

One of those things that sounds so much more complex than it really is is designing a material calendar from the start. It can sound daunting even just opening a new Excel spreadsheet. Fortunately, a fast how-to and a fantastic beginner prototype are often all that’s required to get on the right path, which is actually what we have for you here.

Find the right topics to include in your monthly content calendar

Below we have some tips that will help you find the best topics that you can include in your monthly content calendar:

  • Define your Goal

Start with the question when preparing your future content: what is the key objective? As the basis for deciding the proper channel and format, the answer to the question should be used. Is the content intended to create new leads, guide readers to a website, gain popularity, or potentially raise the number of your followers on Facebook? 

The established priorities have a huge influence on how, when, and how much you post content. Therefore, prior to and through the preparation process, it is crucial that the team has a good view of the priorities. 

Therefore, determining the priorities should be the first step in executing a content calendar.

  • Build a calendar prototype 

There are plenty of resources on the web that provides calendar features. Feel free to pick the version that fits you best. However, because it can be time-consuming to implement a new program, the content calendar can be as quick as a plain spreadsheet. 

If you’re organizing content along with the whole company, the calendar should have a sharing option. For example, using the free Google Sheets app, you can create a calendar template that allows anybody interested in content development to edit a sheet on their own device and add feedback and ideas.

  • Start with the calendar year

Mark all the important activities on which you want to create your content: holidays, trade fairs, workshops, and training. This basic move will help you decide the sort of seasonal content you’re going to need in the future to help you predict the potential workload, helping your team to plan for it in advance.

  • Add your content.

Once you are done writing down important dates, Put the important ideas fill the blanks. This content can include:

  • Theme posts: Are you interested in a lecture or in a trade fair? Is the present subject of debate anything relevant to your operations? In your area, join the general discussion and easily catch the latest topics. 
  • Theme posts: Are you interested in a lecture or in a trade fair? Is the present subject of debate anything relevant to your operations? In your area, join the general discussion and easily catch the latest topics. 
  • Theme posts: Are you interested in a lecture or in a trade fair? Is the present subject of debate anything relevant to your operations? In your area, join the general discussion and easily catch the latest topics. 

Be sure you have enough appropriate ideas to fill out the timetable. To keep things fun, bring diversity to your content.

  • Deciding on the pace of publication and imposing time limits 

Consider how much you will post new material in a practical way. Since it takes time to produce content, it is important to select a pace of publication that works for you. For the success of the calendar, knowing your own limits is important. The material will suffer if it is too complete. However, to generate traffic on your website and add value to your consumers on a daily basis, there should be enough content. For your business, a content calendar will help you spot the busiest hours.

  • Updating and reviewing your plan   

There is no definite approach to how long the material can be prepared in advance. Planning ahead relies on different variables, such as how volatile the market area is, and maybe precisely certain factors relevant to your business.

Conclusion

I hope all the points listed above are enough for you to find the best topics in your monthly content calendar. If you still need any kind of help you can take it from our experts. Once you know what type of content your readers are looking for you can develop and produce even more compelling and appealing content in the future.

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